Jordan Turns The Other Cheek

She's routinely given a bashing by the Press but former Page 3 girl Jordan has confounded her critics and made a whopping £30m

Say what you like about former glamour model Jordan — and no doubt you have — but there's no denying that the savvy celeb has built an enormous and lucrative empire out of her two biggest assets: her names.

These days, the 29-year-old perma-tanned, monster-chested multimedia titan goes by the monikers of Jordan and Katie Price, with plans to adopt her married name Katie Andre when she renews her vows with husband Peter later this year.

This dual identity has proved to be an ingenious corporate ploy, allowing the ex-Page 3 model to constantly reinvent herself — and amass a personal fortune of £30m — as a model, author, singer, designer and television star.

With the fourth series of her reality show, Katie and Peter: The Next Chapter, having just started on ITV2, now is as good a time as any to ponder just what lies at the heart of Jordan-Price-Andre's appeal.

In the past, the answer to that question was a no-brainer. Price was considered a bimbo sex bomb, who, having started as a glamour model aged 17, underwent cosmetic surgery to enhance her chest size from a 32B to a gigantic double G.

That's not the case anymore, however, and if the cynics believed Price was all boob and no brain, they have been proven wrong in the last four years.

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